How to Conduct a Simple Competitive Audit of Local Businesses
In the age of the internet, local businesses are an easy target for competition. If you can stay ahead of your competitors, they can help you rank better. A competitive audit is a simple way to stay ahead of the curve and make sure your business stays on top. In this article, we’ll explain why conducting a competitive analysis is important and how you go about doing one. Why is a Competitive Audit Necessary? It helps you understand your competitors. It helps you understand your market. It helps you understand your business. It helps you understand your customers. It helps you understand your website, including its strengths and weaknesses relative to the competition's websites. It helps you understand your competitors' websites, including their strengths and weaknesses relative to yours (and the ones they share with one another). And finally, it provides insight into how each of these businesses are marketing themselves online so that similar strategies can be applied