Posts

Showing posts from June, 2022

How to Conduct a Simple Competitive Audit of Local Businesses

Image
In the age of the internet, local businesses are an easy target for competition. If you can stay ahead of your competitors, they can help you rank better. A competitive audit is a simple way to stay ahead of the curve and make sure your business stays on top. In this article, we’ll explain why conducting a competitive analysis is important and how you go about doing one. Why is a Competitive Audit Necessary? It helps you understand your competitors. It helps you understand your market. It helps you understand your business. It helps you understand your customers. It helps you understand your website, including its strengths and weaknesses relative to the competition's websites. It helps you understand your competitors' websites, including their strengths and weaknesses relative to yours (and the ones they share with one another). And finally, it provides insight into how each of these businesses are marketing themselves online so that similar strategies can be applied ...

How to Identify which Digital Marketing Strategy works for your Business?

Image
The digital marketing landscape has changed a great deal in the last few years. Social media is no longer a nice-to-have, but a strategic necessity for increasing brand awareness and generating revenue. Companies are now realizing that social media is the key to attracting customers who want to know more about their products and services. In this article we'll discuss how you can identify which Digital Marketing Melbourne strategy works best for your business. To create a successful strategy, first you need to understand how the marketing landscape has shifted. The digital marketing landscape has shifted in recent years. Businesses need to be more aware of their customers, who are now more demanding, informed and educated. In addition to this, they are connected, empowered and have a voice that can influence the purchase decision process. In order for businesses to succeed in this new landscape it is essential that they understand these changes and adapt their strategy accordin...

8 Proven Ways to Optimize Your Blog's Site Structure for More Traffic

Image
  The best way to get more traffic to your blog is to make sure that search engines, such as Google, Yahoo, and Bing can easily crawl through and index all of your content, which in turn helps improve your rankings in the search results. This means making sure you have clean URLs, using the right keywords, creating a sitemap, and setting up redirects (in case your permalinks break). Fortunately, you don’t need to be an SEO expert or hire an SEO expert to optimize your site structure; these 8 proven ways will help you do it yourself in no time. 1) Planning Your Site Structure There’s no magic bullet when it comes to SEO. There are, however, a number of things you can do (and not do) that will help make your site more optimized for search engines. When considering how you want your site structured, it’s best to first think about what your primary goal is: if traffic is key, it may be better to spread content throughout as many pages as possible (blog posts/page, product information/p...

Why Does SMS Marketing Work So Well With Email?

Image
Email marketing has been a solid part of any successful business's marketing strategy for years. Despite the advent of new messaging channels, email remains the most direct and personal way to connect with your customers. But as a savvy marketer, you know that you can't rely on a single channel to reach your audience—that's why it's not just important to invest in SEO Adelaide Services - wide but also in ways to integrate those channels for better results. This brings us to SMS (text message) marketing. Why Email Marketing? Email marketing is the most popular digital marketing channel, with 89% of marketers using it as part of their strategy. It is cost-effective, allowing you to reach a large number of people in a short period of time. This is highly effective: the average email campaign generates a $38 revenue increase per email sent! And finally, it's trackable—in fact, you can measure how many people opened and clicked on your emails (and if they didn't ...

How To Use Twitter for Business

Image
Twitter has over 330 million active users and is a global phenomenon. In this brief, we'll show you how to use Twitter for business in order to help you build brand awareness and engage with your audience as a part of your Digital Marketing Melbourne. We'll help you build a Twitter profile that stands out among the crowd, give tips on how to optimize your content, and show you some tools that will make managing the platform easier. By following these steps, you can boost engagement, create more leads, and ultimately make more sales! Build a profile that stands out. To make sure that your profile stands out, you should have a profile image (your avatar), a description, a bio and an account name. The first three are mandatory—the last two are optional (but highly recommended). Your profile image should be consistent across all platforms where your business is active. Your account name and URL should also be the same on every platform so they're easier to remember and find....

Why Is My Business Not Showing Up on Google Maps?

Image
What happens when you try to locate your business on Google Maps and find it isn't there? Are you looking in the right place? Is your business showing as closed on Google? Is your business even listed at all? These are questions you'll ask yourself if you own a business and want to be seen on Google maps or other search engines such as Bing, Yahoo, etc. Several algorithms, like for standard Google search results, work together to determine how places appear on Google Maps. There are a variety of reasons why your business isn't showing up on Google Maps, depending on how your company profile is configured in Google, and we'll go over a few of them below. Continue reading to learn how to fix these issues and get your business listed on Google Maps! Consider teaming with Digital Marketing Company Melbourne - wide team of SEO experts for local search engine optimisation (SEO) services. Your business is not verified on Google My Business. If you are having trouble getti...

3 Basic Tips to Improve Your Website Traffic by SEO Adelaide

Image
In the digital age, SEO Adelaide  - wide has grown to become one of the most important marketing tools available. SEO stands for search engine optimization, and it involves using both on-page and off-page tactics to improve the visibility of your business's website in search engines like Google and Bing. The more traffic you get from these search engines, the more opportunities you have to build brand awareness and convert that traffic into customers – which means better business for you! If you want your website to rank higher in search engines, consider these three basic SEO tips: 1) Link When it comes to SEO, linking is one of your main weapons. Links are a major ranking factor for Google, and if you can increase your link profile, you'll boost your search rankings and site traffic. Additionally, having high-quality links pointing at your website will help boost your PageRank and overall SEO Adelaide-wide efforts. The key here is that quality counts; if you have low-qualit...

On-Page SEO: How to Improve Pages and Outperform Competitors

Image
 “On-page SEO Adelaide” is the act of optimizing your website pages to rank higher in search engines. Starting with a great on-page optimization strategy can help you understand what users are looking for, which will help you find more relevant topic ideas and keywords to target with content. It also ensures that when people click on your website on Google, you’re giving them valuable information that meets their expectations for quality. That way, they’ll stay longer on your site and engage with your brand more. Title Tags Title Tags are the most important on-page SEO elements. Period. They are also a very important part of Adelaide Search Engine Optimization , but not as much as they used to be. Therefore, this “most important” element has been moved from the title tag to another area: H1 tags and meta descriptions. Meta Descriptions Meta descriptions are one of the most important on-page SEO elements for both search engines and users. They are a short snippet that appe...